COMMERCIALLY ORIENTED CONSULTING
AND MARKETING
All of my services are directed towards increasing my clients’ economic competitiveness and yielding added monetary value. Here, I distinguish between economically oriented consulting services and specific activities as a marketer.
In reality, these areas affect each other and the corresponding activities tend to overlap. In light of the above, I offer the following service portfolio:
COMMERCIALLY ORIENTED CONSULTING
AND MARKETING
All of my services are directed towards increasing my clients’ economic competitiveness and yielding added monetary value. Here, I distinguish between economically oriented consulting services and specific activities as a marketer.
In reality, these areas affect each other and the corresponding activities tend to overlap. In light of the above, I offer the following service portfolio:
Consulting services:
- Benchmark analysis of commercial revenues
- Identification and development of new revenue potentials
- Development of new forms of financing
- SWOT analysis
- Distinctive positioning development
- Marketing structure analysis
- Marketing materials and argumentation analysis
- Individualisation/activation of offers
- Development of a sponsor structure/sponsor pyramid
- Staff training
- Reporting structure introduction/optimisation
- Contract review and optimisation
- Advertising optimisation
- Interim management
- Compilation of a customer database (CRM)
Marketing services:
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- Exploitation of strategic marketing rights such as naming rights, jersey sponsorships, endorsement contracts, beer supply contracts etc.
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- Exploitation of media rights e.g. by creating a call for tenders, packaging rights, conducting media market analyses and market approach activities
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- Exploitation of hospitality and event offers such as box seats, business seats, B2B events
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- Optimisation of merchandising activities e.g. by reviewing product range, merchandise presentation, warehousing, pricing
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- Design of new products