25 YEARS OF EXPERIENCE

AND PERSONAL PASSION

Independent consultant for sports rights/sports marketing/sports media

• Brose Bamberg (head of marketing & sales)
• VFL Osnabrück (optimising marketing structure & sales)
• German Triathlon Association (setting up & marketing for national triathlon league, consulting & marketing for triathlon national team)
• SportLED (setting up business operations in Germany)
• RCD Mallorca (sales & marketing-consulting)
• DÜSSELDORF Congress , Sport, Event (marketing for 2017 European Triathlon Championship)

UFA Sports
Vice President Germany

(last employment)

• Co-responsibility for business operations in Germany
• Rights portfolio: Club marketing for FC Ingolstadt, SV Darmstadt 98, FC St. Pauli, Union Berlin, FC Heidenheim, Stuttgarter Kickers, Füchse Berlin, Urbanian Run as well as consulting/marketing for various associations and leagues
• Led/managed these projects as well as participated in strategic meetings on site
• Developed and established sales management tools (CRM, weekly reports, sales pipeline)
• Acquired new rights based on corresponding BP
• Developed new business areas

Independent consultant

for sports rights/sports marketing/

sports media

SKY (formerly Premiere)

• Set up and positioned the sports marketing department
• Created media marketing concepts

TRIDEM SPORTS (international sports marketing agency)

• Set up the department for sports rights trading
• Supported marketing of Alpine and Nordic Ski World Championships
  2011 and 2013

IFM media analyses

• Marketing of media and market research products
• Optimised products and services

IFM
Managing Director of Sales/Marketing

(nationally and internationally leading service provider for sports research)

Key activities in sales:

• Fundamental restructuring of sales based on sales units
• Developed sales management, incentive and monitoring systems
• Continuously optimised IFM products taking market developments into consideration
• Personal sales of IFM products to IFM key accounts

Key activities in marketing:

• Repositioning from data supplier to research consultant
• Developed, implemented and monitored a networked communications strategy
• Managed external service providers

Most important contract partners:

• DFB
• DFL
• FIS
• Infront Sports&Media
• Sportfive
• BMW
• Krombacher
• Audi
• Deutsche Telekom

IMG Media

Senior Vice President

European Business Development

Responsible for new media operations in Europe

RTL TELEVISION

Vice President Sports Rights/

Sports Marketing Director

Key activities in sports rights:

• Conducted TV/multimedia contract negotiations (acquired the Four Hills Tournament and the Ski Flying World Championships etc.)
• Worldwide sublicensing of TV/multimedia rights (approx. 30 countries)
• Organised promotional sports events (ski jumping at the Brandenburg Gate)
• Defined, implemented and monitored sports strategy of RTL in coordination with RTL management

Key activities in sports marketing:

• Sold special advertising formats in the context of sports reporting
• Developed cross-media packages (TV, print, event)
• Event marketing for the Four Hill Tournament (in cooperation with IMG)

Most important contract partners:

• UEFA/TEAM
• FIFA/Kirch Sport
• Formula 1 Management ( FOM )
• FIS wg. for Ski Flying World Championships
• DSV/ÖSV (German/Austrian Ski Association)
• Sauerland Promotion ( Maske, Schulz )
• Krombacher, Ford, Audi, Deutsche Telekom, Milka, TV Movie, DHL, Hasseröder

BITBURGER Brewery
Head of Sports Marketing

Key activities:

• Developed, implemented and continuously optimised sports marketing and sports media strategy
• Linked sports marketing activities with classic marketing tools
• Autonomous budget control
• Liaised with decision-makers in national and international sports

Most important contract partners:

• Michael Schumacher / Willy Weber
• DFB (advertising package)
• ARD/ZDF (TV presenting for Football World Cup/Euros)
• RTL (TV Presenting of Formula 1)

GATORADE
Sports Marketing Manager Central Europe

Key activities:

• Developed and presented sports marketing concepts in line with company and marketing objectives
• Developed sports-related trade and consumer promotions

Most important contract partners:

• FC Bayern München
• Borussia Dortmund
• Borussia Mönchengladbach
• German Basketball Association (DBB)

ASICS EUROPE
Sports Marketing Assistant

Key activities:

• Contract negotiation and conclusion
• Budgeting and budget control
• Monitored contractual claims

Most important contract partners:

• Borussia Mönchengladbach
• Dieter Baumann

Higher education

Business administration studies, University of Trier, Germany
Focus: Marketing

Title of the diploma thesis:
Possibilities and limits of sports marketing as a communication tool

Schooling/Military service

German university entrance degree, St.-Matthias Gymnasium Gerolstein, Germany
Military service/ German Armed Forces sports promotion group

Athletic achievements

• German triathlon champion 1988 and 1989 (both individual and team)
• Ironman finisher 2012, 2014 and 2016