Sportmedia
Sportmedia

25 YEARS OF EXPERIENCE

AND PERSONAL PASSION

since 1/2016

Independent consultant for sports rights/sports marketing/sports media

  • Brose Bamberg (head of marketing & sales)
  • VFL Osnabrück (optimising marketing structure & sales)
  • German Triathlon Association (setting up & marketing for national triathlon league, consulting & marketing for triathlon national team)
  • SportLED (setting up business operations in Germany)
  • RCD Mallorca (sales & marketing-consulting)
  • DÜSSELDORF Congress , Sport, Event (marketing for 2017 European Triathlon Championship)

05/2011 – 12/2015

UFA Sports
Vice President Germany

(last employment)

  • Co-responsibility for business operations in Germany
  • Rights portfolio: Club marketing for FC Ingolstadt, SV Darmstadt 98, FC St. Pauli, Union Berlin, FC Heidenheim, Stuttgarter Kickers, Füchse Berlin, Urbanian Run as well as consulting/marketing for various associations and leagues
  • Led/managed these projects as well as participated in strategic meetings on site
  • Developed and established sales management tools (CRM, weekly reports, sales pipeline)
  • Acquired new rights based on corresponding BP
  • Developed new business areas

07/2009 – 04/2011

Independent consultant

for sports rights/sports marketing/

sports media

SKY (formerly Premiere)

  • Set up and positioned the sports marketing department
  • Created media marketing concepts

TRIDEM SPORTS (international sports marketing agency)

  • Set up the department for sports rights trading
  • Supported marketing of Alpine and Nordic Ski World Championships
    2011 and 2013

IFM media analyses

  • Marketing of media and market research products
  • Optimised products and services

01/2006 – 6/2009

IFM
Managing Director of Sales/Marketing

(nationally and internationally leading service provider for sports research)

Key activities in sales:

  • Fundamental restructuring of sales based on sales units
  • Developed sales management, incentive and monitoring systems
  • Continuously optimised IFM products taking market developments into consideration
  • Personal sales of IFM products to IFM key accounts

Key activities in marketing:

  • Repositioning from data supplier to research consultant
  • Developed, implemented and monitored a networked communications strategy
  • Managed external service providers

Most important contract partners:

  • DFB
  • DFL
  • FIS
  • Infront Sports&Media
  • Sportfive
  • BMW
  • Krombacher
  • Audi
  • Deutsche Telekom

01/2005 – 12/2005

IMG Media

Senior Vice President

European Business Development

Responsible for new media operations in Europe

01/1998-12/2004

RTL TELEVISION

Vice President Sports Rights/

Sports Marketing Director

Key activities in sports rights:

  • Conducted TV/multimedia contract negotiations (acquired the Four Hills Tournament and the Ski Flying World Championships etc.)
  • Worldwide sublicensing of TV/multimedia rights (approx. 30 countries)
  • Organised promotional sports events (ski jumping at the Brandenburg Gate)
  • Defined, implemented and monitored sports strategy of RTL in coordination with RTL management

Key activities in sports marketing:

  • Sold special advertising formats in the context of sports reporting
  • Developed cross-media packages (TV, print, event)
  • Event marketing for the Four Hill Tournament (in cooperation with IMG)

Most important contract partners:

  • UEFA/TEAM
  • FIFA/Kirch Sport
  • Formula 1 Management ( FOM )
  • FIS wg. for Ski Flying World Championships
  • DSV/ÖSV (German/Austrian Ski Association)
  • Sauerland Promotion ( Maske, Schulz )
  • Krombacher, Ford, Audi, Deutsche Telekom, Milka, TV Movie, DHL, Hasseröder

11/94-12/97

BITBURGER Brewery
Head of Sports Marketing

Key activities:

  • Developed, implemented and continuously optimised sports marketing and sports media strategy
  • Linked sports marketing activities with classic marketing tools
  • Autonomous budget control
  • Liaised with decision-makers in national and international sports

Most important contract partners:

  • Michael Schumacher / Willy Weber
  • DFB (advertising package)
  • ARD/ZDF (TV presenting for Football World Cup/Euros)
  • RTL (TV Presenting of Formula 1)

07/93-10/94

GATORADE
Sports Marketing Manager Central Europe

Key activities:

  • Developed and presented sports marketing concepts in line with company and marketing objectives
  • Developed sports-related trade and consumer promotions

Most important contract partners:

  • FC Bayern München
  • Borussia Dortmund
  • Borussia Mönchengladbach
  • German Basketball Association (DBB)

01/92 – 06/93

ASICS EUROPE
Sports Marketing Assistant

Key activities:

  • Contract negotiation and conclusion
  • Budgeting and budget control
  • Monitored contractual claims

Most important contract partners:

  • Borussia Mönchengladbach
  • Dieter Baumann

10/84 – 12/91

Higher education

Business administration studies, University of Trier, Germany
Focus: Marketing

Title of the diploma thesis:
Possibilities and limits of sports marketing as a communication tool

1982
1982 -1984

Schooling/Military service

German university entrance degree, St.-Matthias Gymnasium Gerolstein, Germany
Military service/ German Armed Forces sports promotion group

Athletic achievements

  • German triathlon champion 1988 and 1989 (both individual and team)
  • Ironman finisher 2012, 2014 and 2016

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