Over the past 25 years I have had the opportunity to participate in the growth of the sports industry and its increasing professionalisation. In the 90s, investing in sports still required an explanation and the value of global sports rights was not yet known whereas nowadays, “sports”, or to be precise “emotional experience communication”, is an integral part of the marketing mix of many companies. Now I am offering my experience and learnings related to this development as well as an adequate network to interested companies, clubs and associations with the clear objective of generating added value.
Nonetheless, my work is also based on my personal passion for sports. Therefore, I still consider it a privilege to work in this fascinating environment. I intend to convey this fascination and the related advantages for rights holders and clients in an earnest and sustainable way.