sportvermarktung

EMOTIONS, PROFESSIONALISM, ADDED VALUE

“Sports is the most wonderful pastime in the world”, but sports is also a global business environment with a sales revenue of approximately €81.2 billion in 2017 (source: Sponsors – 05/2017) and it employs 1.76 million people in Germany alone (source: Sponsors – 05/2017). Moreover, sports is the only subject in an increasingly individualised and fragmented world that can cast a spell over entire continents or the whole planet, as demonstrated by the further increasing viewer ratings and the related further increasing commercial revenues of global sports events like World and European championships of football, the Olympics as well as the top 5 of the European football leagues. No other subject is more suitable for addressing a mass audience emotionally while distributing commercial messages basically “in passing”.

sportvermarktung

EMOTIONS, PROFESSIONALISM, ADDED VALUE

 

“Sports is the most wonderful pastime in the world”, but sports is also a global business environment with a sales revenue of approximately €81.2 billion in 2017 (source: Sponsors – 05/2017) and it employs 1.76 million people in Germany alone (source: Sponsors – 05/2017). Moreover, sports is the only subject in an increasingly individualised and fragmented world that can cast a spell over entire continents or the whole planet, as demonstrated by the further increasing viewer ratings and the related further increasing commercial revenues of global sports events like World and European championships of football, the Olympics as well as the top 5 of the European football leagues. No other subject is more suitable for addressing a mass audience emotionally while distributing commercial messages basically “in passing”.

“Sports is definitely the icing on a programme provider’s cake. It is fun, and football is a guarantee for success because nearly the entire audience is very interested in it.”
– Anke Schäferkordt, CEO Media Group RTL/Member of the Bertelsmann Board

Apart from these global events few and far between, which continue to enjoy excess demand, there is a multitude of professional clubs, associations, events and individual athletes who have to assert themselves in this market.

Their individual athletic performance and significance serving as a basis, these “players” have to position themselves in the sports industry and distinguish themselves from their competition. Only under these conditions will they be able to generate adequate revenues for maintaining profitable business operations.
However, a large number of rights holders find themselves in the “dilemma” of being dependent on commercial revenues on the one hand but not having adequate structures and know-how at their disposal on the other hand, as almost all revenue is invested in the athletic business operations.
My services are directed towards this particular target group.

Drawing on more than 25 years of working with leading companies in the sports industry, I offer tangible consulting and marketing services with the clear objective of optimising the commercial competitiveness of my clients. I remain in constant dialogue with the client throughout the corresponding activities which will only take place for a limited amount of time in order to ensure mutual maximum flexibility.

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